Ochie Oca

Saturday, June 12, 2021

How to Use the “Frame” Technique to Convey Your Ideas

How to Use the “Frame” Technique to Convey Your Ideas
How to Use the “Frame” Technique to Convey Your Ideas

How to Use the “Frame” Technique to Convey Your Ideas. The word of seduction to convey ideas with the frame technique is a communication between you and the other person that can occur in any context and theme.

And, it will be very interesting if you and the other person you are talking to have the same theme of thought or frame of mind.

If you finished watching a sports broadcast last night, and then you run into your friend who also happens to be watching the same sports game, then you and your friend are going to have a very pleasant conversation.

Why is that? This happens because you and your friend have the same mindset or frame of mind that is sports competition. This framework is known as the "frame".

How to Use the “Frame” Technique to Convey Your Ideas You Can Try

You can also use this “frame” technique to package your ideas or thoughts so that they can be accepted by others, very subtle and empowering.

How to Use the “Frame” Technique to Convey Your Ideas
How to Use the “Frame” Technique to Convey Your Ideas


How and what is the shape or pattern of the “frame” technique? There are 4 “frame” patterns that are often used and you can practice to frame your message so that it can be received by others better, namely: Outcome Frame, Contrast Frame, As if Frame and Agreement Frame.

About Outcome Frame : Desired result

Outcome Frame, means that you package a sentence or message in such a way that the other person is more focused on the desired outcome.

How to Use the “Frame” Technique to Convey Your Ideas
How to Use the “Frame” Technique to Convey Your Ideas

An example of an easy result outline you will usually hear when attending a meeting where the chairman of the meeting will usually consciously or unconsciously open the meeting with the following result outline sentence pattern:

" Dear colleagues, the purpose of our meeting this time is to discuss the main causes of the company's sales decline, I hope you all can give a good assessment that is supported by data, not just a subjective assessment."

With the message framed as above, the chairman of the meeting actually persuaded the members of the meeting. He strives to be willing to give judgments based on accurate data and not just find fault with others. This is the use of an outcome frame, i.e. Focus on the desired outcome.

About Contrast Frame : Profit vs Loss

Contrast frame means that you try to package your sentence by bringing ideas or ideas into a form of comparison. Where, the comparison in question is the advantages and disadvantages so that people can better understand and focus on your ideas or ideas. Usually sales experts often do this, for example:

"If you have to buy this tool in a store then you have to pay $100, but today I'm going to offer you the same item for just $50 because you don't have to pay shop tax."

With the packaging of the sentence like the one above, you will think about buying the tool right now because there is a big enough price difference in the store.


Another example of a Contrast frame and you can use in persuasion, for example:

"Eat well and don't waste it, because there are still many people who can't eat and live harder than us."

"It costs almost $100, but this brand computer screen has 2 times the advantage of other brand computer screens, it is 2 inches larger and the resolution is 5 times sharper."

People will always think when faced with Profit and Loss, right? Well, here is the use of Contrast Frame that you can use to persuade.

About As if frame: What if

With As if Frame, you try to persuade the other person by having him imagine or experience it firsthand. Example:

“If you owned a company of this size, what would you do to increase sales?”

"Just imagine if you had such a problem, what would you do?"

"If I agree to your offer, what will you give next?"

People will think twice if you invite them to imagine or experience something firsthand, right?

About Agreement Frame : Approval

The fourth is the Agreement Frame. With an Agreement Frame, you are trying to get the other person to agree to something that is already known and mutually agreed upon. Example:

"As we all understand that health is the most valuable wealth, then..."

"We all agree that if the company advances, the employees will be more prosperous, therefore..."

"You all agree that the function of employee leadership is to ensure the well-being of employees, therefore..."

Agreement frames will get people to agree on something before you get into the main issue you want to address. And, Agreement frames can also be used for those who give opinions without having to spoil the atmosphere and offend others like the following sentence pattern:

“I agree and I would like to add..”

Conclusion

So friends, that is a little discussion about How to Use the “Frame” Technique to Convey Your Ideas. Always remember when you want to convey an idea, or thought, then use the appropriate "frame" so that what you want to convey can be received by the other person better and more effectively.

0 comments